Perrier tests national ad campaign on Provision's 3D Savings Center

Perrier Sparkling Mineral Water will test a national advertising campaign on Provision Interactive Technologies, Inc.'s 3D Savings Center kiosks in efforts to influence consumer purchasing decisions at the point-of-sale, according to a press release

The kiosk contains Provision's patented 3D holographic display and a 2D interactive touchscreen that provides consumers access to information, promotions, rewards and coupons.

«Our 3D Savings Center provides the opportunity for advertisers to reinvent what is possible with respect to shopper marketing,» Curt Thornton, Provision's chief operating officer, said in the press release. «We are confident that during our testing phase, the 3D Savings Center will enable Perrier to break through the clutter by the use of augmented reality and generate product awareness and increase in-store purchases through coupon redemption.»

Shoppers will be drawn to the 3D, holographic image of the Perrier products floating in thin air in front of a 3D Savings Center kiosk. Once at the kiosk, shoppers will be able to use the touchscreen to retrieve a coupon that can be used immediately for Perrier water products.

The kiosk is currently available in hundreds of retailers across the U.S. A recent case study identified that the average rate of redemption for coupons generated by the kiosk was 17.4 percent, compared to the published national average coupon redemption rate of 1.2 percent.

Source: Kiosk Marketplace