Long John Silver's to install outdoor digital drive-thru platforms

Long John Silver's will install new digital drive-thru platforms at its restaurants, laying the groundwork for a fully automated drive-thru in the future, according to a press release

Up to 400 Long John Silver's flagship units will be transformed over the next two years, with the new platform that includes three 55-inch, high-definition video screens, high-definition audio and a computer platform that is designed to improve the ordering process for customers.

Long John Silver's partnered with Allure, a division of Christie Digital Systems USA, for this next step in the brand's revitalization program.

«We have made tremendous progress in revitalizing Long John Silver's,» said James O'Reilly, Long John Silver's CEO. «As we transform and update our restaurant base over the next two years, we want to make a bold statement to our drive-thru customers. More than half our sales occur at the drive-thru and we want our customers to enjoy that experience with the best technology available.»

The Allure platform provides digital order confirmation and full-color, high-resolution animation, video and graphics. The new system allows for updates of menus and promotions. Promoted specials can be linked to historical sales trends, special events and local weather forecasts.

Source: Kiosk Marketplace