American Eagle Outfitters introduces interactive fitting room

American Eagle Outfitters Inc. and Aila Technologies are showcasing the American Eagle brand's new interactive fitting room technology at NRF 2019 this week. The technology has already been launched in several American Eagle flagship stores around the U.S., including stores in Boston, Las Vegas and San Francisco, according to a press release.

«We recognize the way our customers shop is constantly evolving,» Dave Repp, AEO chief technology officer, said in the press release. «We are dedicated to embracing innovative technologies that can address their needs, and by partnering with Aila Technologies, we've been able to provide an enhanced fitting room experience, while empowering our store associates to better serve and connect with our customers.»

Mounted in each fitting room, Aila interactive kiosks are powered by custom-built software that allows shoppers to easily scan items on an iOS-based device. Shoppers can immediately see and request other available sizes and styles, receive product recommendations, view running cart totals, email information to themselves or potential gift givers and more – all without leaving the fitting room. Store associates receive notifications and can quickly deliver any other pieces the shopper wants to try on.

In addition to providing an all-in-one solution delivering an intuitive user experience, the technology addresses concerns such as device security, loss prevention, customer privacy and ease of integration. With Aila's proprietary technology, AEO is creating an improved customer experience, while gaining insight into shopping behaviors, the release said.

Source: Kiosk Marketplace