Kroger Pay app, debit rewards card due for spring rollout nationwide

Kroger Co., the Cincinnati-based supermarket chain, has announced the official launch of Kroger Pay, a smartphone-based system that combines the company's loyalty card and payment information. The solution will help speed checkout at the point of sale, according to a company release.

The company also announced the launch of Kroger Rewards debit card, which connects directly to customer checking accounts and offers bonus points for fuel purchases and discounts for Our Brands purchases. The rewards card gives double points for purchases through Kroger Pay.

«Kroger is redefining the customer experience by creating innovative ways to pay at our stores and online,» said Gary Millerchip, CEO of Kroger Personal Finance and corporate strategy integration lead.

The app gives customers a single-use QR code after they enter a PIN number or biometric information.

Kroger Pay is available for download to smartphones running on the iOS or Android platform.

Kroger Pay is already available in the company's Columbus, Ohio, division and will expand to 10 additional markets this spring before going nationwide later this year, the release said.

The Kroger Rewards debit card will launch in Columbus, Ohio and in Colorado at King Soopers and City Market stores, before going nationwide by spring.

Kroger operates 2,800 retail supermarkets under various brand names, including Kroger, Dillon's, Ralphs, Fry's, Harris Teeter and other brands. The company also operates department stores under the Fred Meyer brand.

Source: ATM Marketplace