Packaging solution simplifies activation of Fingerprints biometric payment card

Biometrics company Fingerprint Cards has launched a new enrollment solution for its biometric payment cards that allows cardholders to quickly and securely add their fingerprints to a card before even taking it out of the box it came in.

According to a press release, the box presentation is meant to simplify setup of the payment card and reduce time-to-use.

Upon opening the box, which includes a power source to enable card programming, the user is presented with the card and instructions for the touch activation process. An on-card LED indicates success.

The entire process is managed by the user, and biometric data is stored only on the card, so the user can rest assured that their data is securely under their control.

«Our consumer research and trial feedback have shown the importance of the initial enrollment process,» said Lina Andolf-Orup, a product marketing manager for the smartcard business line at Fingerprints. «Any point of friction could put users off, so it is important that we as a company, and an industry, get this right … We want consumers to be engaged and excited, to trust their new card right from when it's quite literally presented to them. Open, enroll and go.»

The enrollment solution will provide a range of options, allowing banks and consumers to select the scenario that works best for them. Other options include enrolling with a mobile banking app (with instructions and guidance built-in and the mobile device powering the card), or at the payment terminal.

Source: ATM Marketplace