Survey: 95% of Americans give their digital banking apps thumbs up

Americans appear to really, really like their mobile banking apps.

According to a recent study, 95% of consumers surveyed rated their bank's online and mobile app experience as «excellent,» «very good,» or «good.» The study was conducted by Morning Consult on behalf of the American Bankers Association, a Washington, D.C.-based trade association for the U.S. banking industry.

«Digital banking services have made it much more convenient for customers to manage their money, deposit checks or make payments,» Nessa Feddis, ABA's senior vice president and counsel for regulatory compliance and policy, said in a press release. «In addition to making life easier for existing customers, banks' investment in new technology has significantly expanded their ability to reach Americans who may have had a more difficult time accessing traditional financial services.»

In the online poll of 2,200 adults taken between Oct. 10-12, 8 in 10 respondents (77%) said technological improvements by banks are making it easier for them to access their financial services.

Among those surveyed, 70% used a mobile device to manage their bank account at least once in the previous month, and 43% did so more than three times.

In addition, the survey found that one-third of U.S. adults (34%) used a mobile app to make a payment or transfer money within the past year – up from 29% a year ago – with 51% of younger adults (18-29 year olds) reporting that they had done so.

The most-used mobile payment apps included PayPal (61%), Venmo (34%), their bank's app (27%), Zelle (27%), Apple Pay (17%) and Starbucks (11%).

Source: ATM Marketplace