BrightSign intros touchless solutions for retailers, restaurants

BrightSign LLC, a provider of digital media players, has introduced its BrightLink and BrightMenu touchless solutions to help retailers, restaurants and other businesses safely operate in the face of new health regulations brought on by the COVID-19 pandemic, according to a press release.

BrightLink is a touchless solution that eliminates the need to physically engage with touch-interactive digital signage. By simply scanning a QR code, customers can transfer control of the experience to their phones to browse or interact with content as they normally would, eliminating the need for physical contact.

BrightMenu uses similar technology, but delivers a one-way experience whereby patrons scan a QR code and receive the restaurant’s menu on their mobile device – no internet connection, no app to download, and no printed menus.

«Safely resuming operations requires businesses to reimagine the experience they offer customers, particularly as it relates to any sort of physical engagement,» Ann Holland, vice president of marketing at BrightSign, said in the press release.

«Allowing customers to browse and control content via their phones is a natural way of empowering them to enrich their shopping and leisure experiences, while slowing virus spread by eliminating contact with high-touch surfaces,» BrightSign CEO Jeff Hastings said in the press release.

BrightLink enables customers to scan a QR code and remotely control the display via their mobile phones. The custom interface lets customers access detailed product information, discount coupons, wayfinders and even interactive product demonstrations – no app or internet connection required. And once a customer connects with the display, the retailer can invite them to opt-in to the store’s loyalty program, or even complete a sale via the retailer’s mobile e-commerce platform.

BrightMenu makes it possible for restaurant customers to scan a QR code with their mobile phone and browse the full menu. Additionally, restaurateurs can promote daily specials and invite patrons to join the restaurant’s frequent diner program, all from within the menu interface on the customer’s phone. This complete, affordable menu solution does not require an internet connection, a digital display or even an existing website menu.

Source: Kiosk Marketplace