Mastercard expanding Digital First Card program

Mastercard is expanding its Digital First Card program in North America by partnering with several payment processors to provide consumers with end-to-end payments options at scale, according to a press release.

By enabling processors with the technology and go-to-market strategy to work with the issuing banks, the consumer is able to apply online and receive near instant issuance and access to card information; make online, in-app or point-of-sale purchases almost immediately; get quick access to card information such as expiration date and CVC2 but eliminating the need for it to be displayed on a card. If a customer wishes a physical card, it can be made available as well.

«The expansion of Mastercard's Digital First Card program signals an industry-wide shift to providing consumers with end-to-end payments options at scale. By enabling processors with the technology and go-to-market strategy, more and more cardholders can experience the benefits of the Digital First Card Program,» Jess Turner, executive vice president, products and innovation, North America at Mastercard, said in the release.

Through the expanded program cardholders will also be able to manage their accounts, review their transaction history, their balance and more.

«The future of banking is digitally motivated,» Krista Tedder, head of payments, Javelin Strategy & Research, said in the release. «Consumers are increasingly considering how they can use the branch as an extension of digital, rather than digital as an extension of the branch.»

Source: ATM Marketplace