CEN, a digital out-of-home movie theater network, has installed 10 touchless interactive advertising kiosks throughout the U.S., powered by Ultraleap, according to a press release.
The touchless kiosks will run standard display advertising and touchless interactive content simultaneously. The installations include Ultraleap's hand tracking and mid-air haptics. The touchless kiosks will also limit the spread of germs.
A study conducted by Ultraleap found that people are 1.8 times more likely to interact with touchless technology, compared to touchscreens in the post-pandemic world.
«We believe CEN's latest interactive product will not only engage our Guests but create an extension of the big screen in our lobbies,» Ted Low, vice president of brand and marketing at Studio Movie Grill in Dallas, said in the press release.
The theaters include:
Source: Kiosk Marketplace