Catalina, Volta bringing EV charging stations with displays outside stores

Catalina, which offers shopping behavior insights on U.S. households through a real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc., an electric vehicle charging network, to bring stations with digital displays outside grocery outlets, according to a company press release.

Volta's EV charging stations, equipped with large digital display screens, are located near the entrances of retail, grocery and entertainment venues. The placements are meant to influence consumers' shopping lists with content presented on a sustainable medium within the parking lot environment. Volta's network creates about 900 million monthly impressions from more than 4,600 digital ad screens in 39 designated market areas in 26 states.

Catalina's measurement services enable Volta to determine incremental sales lift at the store level for retailers and brands that run campaigns on its ad platform.

«With their focus on sustainability and ability to communicate with shoppers literally steps away from the point of purchase, Volta brings a unique inventory source to Catalina's place-based media offering and we've already begun to see clients like Dole lean in,» Tiffany Southwell, VP of out-of-home media at Catalina, said in the release. «It's exciting to see Volta embracing the innovative idea of out of home as a performance marketing vehicle by leveraging our measurement services to prove the efficacy of their media.»

Catalina's measurement services enable Volta to determine incremental sales lift at the store level for retailers and brands that run campaigns on its ad platform.

«Catalina's deep understanding of measurement for out of home media allows us to prove measurable incremental sales for our clients,» Brandt Hastings, interim CEO and CRO at Volta, said in the release. «Their ability to quickly measure a campaign against the sales metrics that matter empowers clients to think about our media in the same way they think about digital advertising and to confidently shift budgets accordingly.»

Source: Digital Signage Today