Target puts limits on self-checkout to boost customer experience

Target is limiting the items customers can purchase via the self-checkout lines to 10 in order to boost the customer experience.

The limit will speed up checkout and is now in effect at the retailer's 2,000 U.S. stores, according to a New York Post report.

Target is also increasing the availability of traditional checkout lanes.

«Checking out is one of the most important moments of the Target run, and we know that a fast, easy experience – whether at self-checkout or the lanes staffed by our friendly team members – is critical to getting guests on their way quickly,» the company said in a press release.

The limit decision came after a pilot program last fall at 200 stores.

«The result: Self-checkout was twice as fast at our pilot stores. By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too,» stated the release.

Target said store leaders have the flexibility to open more lanes staffed by team members and set self-checkout hours that are right for their store.

Source: Kiosk Marketplace