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15 April 2024

California Burger King franchisee expands kiosks

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A Burger King franchisee in California is expanding digital order kiosks in response to the state's $20 minimum wage policy for fast food workers, according to a report from Business Insider.

«We have kiosks in probably about 25% of our restaurants today,» Harsh Ghai, a franchiser of 180 fast food locations in California, said in the report. «However, the other 75% are going to have kiosks in the next probably 30 to 60 days... We are installing kiosks in every single restaurant.»

The California wage law came into effect April 1. Ghai said the pressure to raise prices is forcing him to adopt kiosks and cut hours for employees, among other measures, according to the report.

«We've done the financial analysis and it makes more sense for us to spend the capital expenditure on the technology, and obviously when you're buying large amounts of the hardware, you obviously get it for a cheaper price as well,» Ghai said in the report.

Source: Kiosk Marketplace

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