Interactive directory enhances customer experience at Corpus Christi mall

Outlets at Corpus Christi Bay has enhanced the customer experience at the mall in Robstown, Texas, according to a press release. The mall is located 20 minutes outside of Corpus Christi, Texas at the intersection of Interstate 69 and Highway 44

As part of the mall's customer enhancement project, OCCB has added six interactive wayfinding, directory and advertising kiosks that help connect patrons to the tenants and the product lines that they offer.

The digital directory allows users to search for stores by their product offerings by categories. The user can search specifically by shoe stores, for example, and have all the tenants that sell shoes come up in the search.

«The kiosks benefit mall visitors, tenants and owners alike, as the user can search products by each stores' category offerings and then get customized animated routes to these targeted stores,» Rick Carduner, president of OCCB, said in the press release. «Working with DynaTouch and their TIPS Kiosk software was key to our projects success.»

«Since the install of the kiosks the program has been a resounding success. As of today's date, more than 45,100 individual sessions have taken place on the kiosks, with an impressive 168,231 total page views,» said Terri McClelland, DynaTouch CEO. «Bottom-line: the kiosks are getting used, and are making a difference.»

Source: Kiosk Marketplace