Mall of America launches shopping hologram concierge for holiday season

Vntana, a mixed reality company, has teamed with Mall of America to launch its first-ever shopping hologram concierge to bring consumers a personalized shopping experience this holiday season

According to a press release, shoppers can ask Ellie, the shopping hologram concierge, for gift advice and other shopping information. Ellie will then list gift categories such as «teen» or «husband» to allow shoppers to choose the category they need help with. Ellie will then ask additional questions to help them pick a gift.

The shopping hologram concierge powered by Vntana's patented software platform allows the user to connect an existing chatbot (i.e., Microsoft Azure, Amazon Alexa, IBM Watson, Satisfi Labs or others) with a 3D model to create an intelligent avatar that can assist consumers by answering questions, scheduling appointments, giving directions and helping with purchases.

The software platform allows retailers to create interactive experiences that sync with their CRM system to provide a more personalized experience for their customers while generating leads.

«Vntna's hologram technology is a great way to capitalize on our multichannel chatbot we launched last year and provides yet another interaction for guests to experience that not only offers a fun interaction but also assistance to those searching for gift ideas this holiday season,» Sarah Townes, vice president of marketing at Mall of America, said in the press release.

«Consumer engagement is a key component in the madness of holiday shopping; it is essential for retail outlets to curate personal and engaging experiences for shoppers,» Vntana co-founder and CEO Ashley Crowder said.

The shopping hologram concierge is located at the Mall of America Holiday Cottage on North.

Source: Kiosk Marketplace