Domino's Pizza creates innovation lab to test new products, including kiosks

Domino's Pizza has created an innovation lab at its World Resource Center in Ann Arbor called Domino's Innovation Garage where teams will develop and test new ideas to take the brand to the next level, including ordering kiosks, the company announced in a press release.

The new 33,000-square-foot, two-story building has an open-concept design space for 150 Domino's team members, collaboration work spaces, private meeting rooms and a fully-functioning pizza theater. Project-based teams will use the pizza theater, which features the next-generation design, to develop and test new technology, such as ordering kiosks and a carryout tracker, in a store setting.

Domino's Innovation Garage will also have a dedicated space for testing delivery innovations, including the GPS delivery tracking experience, the customer interface on autonomous pizza delivery vehicles and robots such as Nuro's R2 – an unmanned vehicle that will test pizza deliveries later this year. In addition to future technology, the facility will hold all of Domino's current AnyWare ordering technology, in-store technology and a quality assurance lab for testing prototypes.

Source: Kiosk Marketplace