Marks & Spencer to experiment with in-fitting room checkouts

Marks & Spencer is set to introduce a novel shopping experience by placing self-service checkouts directly within its fitting rooms, according to a Fashion United report. The approach aims to streamline the purchasing process and potentially reduce wait times.

The retailer plans to roll out this feature to over 100 stores by early 2028, with a long-term goal of expanding it across its entire clothing estate. While the move is seen as a potential convenience for customers, it also raises concerns about potential theft. To mitigate this risk, Marks & Spencer will deploy staff to monitor the fitting room areas and ensure that customers complete their transactions before leaving.

This initiative is part of a broader strategy to modernize the retailer's stores and enhance its omnichannel capabilities. By investing in store refurbishments and new technologies, Marks & Spencer aims to remain competitive in the evolving retail landscape.

Source: Kiosk Marketplace