Datalogic introduces vision technology for self-checkout

Datalogic, a provider automatic data capture and process automation, has introduced new vision technology for self-checkout that will be on display at the NRF Show in New York City, according to a press release.

The company said the technology helps eliminate customer frustration by detecting products, interpreting shopper behavior and providing retailers with new ways to make self-checkout hassle-free. As more retailers deploy self-checkout lanes to speed up the checkout process, many consumers are left to figure out how to scan and checkout. Shoppers often lack the experience to efficiently scan items, which can lead to multiple scan attempts, frustration, shrink, and longer queue lines, which is the exact opposite of personalized service.

Datalogic vision technology can identify items at checkout and recognize shopper behavior the company said because rather than only relying on barcodes, the company's solutions can detect and recognize items using packaging information. As a result, retailers are protected when shoppers alter barcodes.

«Retailers of all types are adding self-checkout registers in response to consumer preferences, with an eye on redirecting personnel to help shoppers throughout the store. This trend makes for an improved shopping experience but can negatively impact both shopper and retailer at the checkout if the technology isn’t fast and efficient,» Nick Tabet, vice president Datalogic, said in the press release.

Source: Kiosk Marketplace